In our literature review we distinguished six different foci of CSR literature, in a more or less chronological order. In a first stage scholars developed a is pro CSR- attitude. Scholars started introducing the concept of social responsibilities of businessmen Bowen, By using the social contract theory and the legitimacy theory, they subscribed to the position that business has responsibilities towards society.
Through CSR programs, philanthropy, and volunteer efforts, businesses can benefit society while boosting their own brands.
As important as CSR is for the community, it is equally valuable for a company. In order for a company to be socially responsible, it first needs to be responsible to itself and its shareholders. Often, companies that adopt CSR programs have grown their business to the point where they can give back to society.
Thus, CSR is primarily a strategy of large corporations. Unlike other ISO standards, ISO provides guidance rather than requirements because the nature of CSR is more qualitative than quantitative, and its standards cannot be certified.
Instead, ISO clarifies what social responsibility is and helps organizations translate CSR principles into effective actions. The standard is aimed at all types of organizations regardless of their activity, size, or location.
And, because many key stakeholders from around the world contributed to developing ISOthis standard represents an international consensus.Abstract. Applying the sensemaking perspective in the field of corporate social responsibility (CSR) is a recent but promising development. Using an in-depth exploratory case study, we analyze and discuss the CSR character of British American Tobacco (BAT) Switzerland.
The sensemaking approach was introduced by Weick () as the application of social psychology concepts in the field of organizational behavior.
According to Weick, sensemaking refers to the process by which people give meaning to experience. Research Proposal: A sensemaking approach of Corporate Social Responsibility sensemaking approach we can increase our understanding of how CSR strategies are corporate social performance, sustainable development, corporate citizenship, social.
A Sensemaking Approach of Corporate Social Responsibility.
Topics: Corporate social responsibility, Corporate Social Responsibility Social responsibility, which appears in the media very often, refers to a kind of obligation that that is acted to benefit the society.
People and organizations cannot live or operate in a vacuum – they. Strategic Management: A Stakeholder Approach. ().
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Garriga. (). Why Would Corporations Behave in Socially /5(4). CORPORATE SOCIAL RESPONSIBILITY: A PROCESS MODEL OF SENSEMAKING Kunal Basu & Guido Palazzo In: Academy of Management Review, , 33 (1): Dr Kunal Basu is Fellow in Strategic Marketing, Said Business School, University of Oxford, Egrove Park, Oxford, OX1 5NY, and director of the Oxford Advanced Management Program.