Email this Article Print This Article Developing a marketing plan is nothing more than setting goals and making a to-do list that will get you there.
The company will start off with a collection of bags and will expand its product portfolio successively to eventually become a well-known brand for motorcycle clothing for fashion-conscious women. She has found that the current motorcycle apparel market is missing the niche of fashionable motorcycle clothing.
It will create a uniform user experience and deploy a great variety of modern internet-based marketing instruments. Close cooperation with highly successful professional photographers that Mrs. The accessories and later the clothing will be cool and elegant, making a statement to be summarized as follows: I live and think independently and I am a passionate, self-conscious woman.
She has already designed dozens of looks and as a designer will be able to create many marketing resources herself and strike up business relationships in the creative industry.
She has experience in leadership and has conducted extensive marketing research including an empirical internet survey of over women, which she found by reaching out to motorcycle associations and clubs.
She also already stands in contact with various potential clients, business helpers and partners. While the initial goal is to sell beispiel business plan marketing example retail stores, expansion plans include potentially opening its own retail store.
This fact, combined with Mrs. As the number of educated women who buy and ride motorcycles increases, it becomes clear that there is a market niche for providers that cater to the woman who wants to ride her bike in high fashion- whether she is riding to a party, to work or to a date. The first months of operation will be dedicated to starting a line of bags, as this is a good way to gather experience, contacts and a first following of consumers.
The costs for starting a bag collection are significantly lower and there is high demand in the market. The types of bags Mrs.
They will be crafted in styles that appeal to motorcycle-enthusiastic women and will combine functionality and robustness with clean, aesthetic design. The fabric will be mainly high-tech artificial fabrics which are cut and rip-proof and can last for decades. A certain proportion of the products or certain parts of some products will also be made of leather.
Since designing apparel is the mid-term goal of the young enterprise, it makes sense to elaborate the planned product portfolio already at this point.
The niche specialty will be fitting women sizesalthough some clothing will range in sizes The products are modern motorcycle wears, including apparels, boots, helmets, bags and motorcycle inspired accessories, such as scarves.
When designing the clothing, Mrs.
All Jackets and any gear that is meant to protect from abrasion and impact while riding a motorcycle will be tested and CE certified. The goal is to create pieces that are exactly what an urban, individualistic woman is looking for, something that she would wear even if she is not going to ride a motorcycle.
Therefore the clothing has to be serving two needs at the same time, just like for example Nautica that caters to the needs of marine sports enthusiasts but has developed such a cult that its clothing is worn in daily life also Surface to Air produces beautifully crafted riding jacket that might serve as an inspiration for [fashion business plan example] COMPANY: One very special element of the product portfolio is the inclusion of a new material compound called D30 www.
D30 is a lightweight and very flexible high density plastic material that can be used for padding and provides a lot of safety despite its being thin and lightweight. The initial communication with the manufacturer that came up with this new material has not yet had a positive outcome. Using this particular material is still considered an important element of the product portfolio of [fashion business plan example] COMPANY.
At the point that [fashion business plan example] COMPANY requires other employees to work in-house, a separate live or work space might be necessary. In its first three years of operation the company will be producing in the USA and outsource manufacturing to dedicated service providers.
The company will set up a professional supply chain management to be able to cut costs and deliver flexibly and punctually at the same time.
Supply chain management is of prime importance for young fashion and design firms. Good supply chain management entails close communication with suppliers, warehouses, logistics firms and the client.
Due to the small-scale nature in the beginning of the business it will be relatively easy to coordinate the inflow of fabric and outflow of product.
Ground transportation with UPS will be utilized in most cases. In the case that international shipments are needed, air transportation will also be an element of the logistics organization of [fashion business plan example] COMPANY.
No products will be shipped on consignment basis, consignment will be avoided altogether, due to the risky nature of working on consignment. To control costs, track inventory and manage stock levels at the later stages of business operation, an inventory control system will be set in place.
This will include the standard bar code with its related equipment and software.
Eventually, staff will conduct annual inventory audits and hire outside auditors when necessary.BUSINESS. design discussions no-schedule meetings professional development collaborate with clients sales and marketing.
Steffen Preuß initially worked in the advertising industry and graduated in communication design. During his studies he already started his own business and developed e-commerce systems with a focus on UI / UX design.
acromion GmbH scientific expertise for your objectives. acromion GmbH is a European, independent, privately owned, full-service Contract Research Organization (CRO) with years of experience in medical and bioscientific research.
We support our customers in developing pharmaceuticals, biologics and medical devices, both for the human and . This is an example business plan for a start-up clothes business selling a collection of self-designed bags and will expand the product portfolio to apparel for female motorcyclists – the goal is to establish itself as a well-known brand for motorcycle clothing for fashion-conscious women by combining functionality (protection) and style.
Truckbay internet media advertising business plan executive summary. Truckbay, an established company providing online advertising solutions for the global heavy truck and equipment markets, adds new services such as online auctions.
Another reason ASOS is on our list of the top social media marketing examples of is their use of influencer marketing. Instagram is one of the top platforms for influencer marketing, particularly for fashion brands. ASOS has an ASOS Insiders program, where they work with influencers to promote their latest products and styles.